Creative Director Gentletouch

Streetwear brand that is dedicated to providing comfortable and stylish clothing while also minimizing its environmental impact. The brand believes that sustainability and style can coexist and is committed to using eco-friendly materials and ethical production methods.

In addition to using sustainable materials, the brand is also committed to ethical production methods. All of its clothing is produced in factories that prioritize fair labor practices, ensuring that the people who make the clothing are treated with dignity and respect.

The brand also believes in transparency and educates its customers on the environmental and social impact of its products. Through its marketing and communication efforts, it strives to raise awareness about the importance of sustainability and inspire consumers to make conscious and responsible purchasing decisions.

- Led the creative direction and design processes for Gentletouch, a start-up emphasizing sustainable and ethical fashion. Developed and implemented the design strategy, conceptualized new collections, and developed and executed marketing campaigns aligned with the brand's vision. Worked closely with the production factories and upheld sustainable and ethical practices by sourcing eco-friendly materials, partnering with ethical manufacturers, and maintaining environmentally responsible production processes.